Modern public servic advertising communicates with audience through language,image and color and other modes,conveys creator's artistic appeal and ideological connotation.For public service advertising,the main purpose is to enhance public awareness of social issues,and change the public vieva social issues,attitudes and behavior,thereby easing or solving social problems.Chinese and English discourses exist a certain difference in the public service advertisements,which affects people's reading ability.It is necessary to analyze the meaning of the two discourses.Based on the multimodal theory,...
