期刊论文

Implications of Conceptual Integration on Case Studies in International Business Negotiation

中文

湘南学院学报

1672-8173

2018

39

6

112-115

10.3969/j.issn.1672-8173.2018.06.024

湖南中医药大学校青年基金(99820001-168).

本校为第一机构

案例法在《国际商贸谈判》中的应用,能使商务英语方向和国际贸易方向专业的学生更深刻地理解课程,并激发其学习兴趣.而概念整合理论在该门课程中的运用,又可使学生将其日常生活中所经历的商务场景和国际层面商务谈判的案例场景结合起来,"感同身受",从而更深刻地理解国际商务谈判中的相关理论并为将来理论的运用打下良好基础.

Application of case studies in this course international business negotiation helps to act effectively for students majoring in both business English and International Trade.And the application of conceptual integration theory in the course can makes it possible for college students to link their experience in business to negotiation cases in the international business negotiations and understand the business theories fully and subconscious...