Chinese medicine culture is an outstanding representative of Chinese outstanding traditional culture. Chi-nese medicine culture has the characteristics of soft power, such as history characteristics, philosophical characteristics, aca-demic characteristics, literary characteristics and ethical characteristics, which are to complement each other, mutual promo-tion, mutual breeding and indispensable. To a large extent, they are demonstrated the inherent strength of Chinese medicine culture. If we develop the strategy of Chinese medicine culture research and promotion strategy based on the charac...