Modern advertising communicates with audience through language, image and color and other modes, conveys creator's artistic appeal and ideological connotation. For public service advertising, the main purpose is to enhance public awareness of social issues, and change the public views on social issues, attitudes and behavior, thereby easing or solving social problems. Chinese and the UK have a certain difference in the advertisement, it will affect people's reading ability, it is necessary to analyze the meaning of composition of the two. This paper compares and analyzes the significance of mu...
